EXPERIENCE

Executive Creative Director KALIBER Agency
(February 2023 – Present)

- Lead all creative initiatives for large format activations and events, ensuring alignment with brand marketing objectives.

- Execute and oversee the design and production of all graphic and printed materials, maintaining high-quality and consistent brand standards.

- Established agency point of differentiation and crafted compelling service presentations.

- Pitch agency services to new and potential clients, contributing to business growth.

- Develop creative direction and supervise efforts from third-party service providers.

Creative Director Swandive
(April 2021 – January 2023)

- Established brand standards for multiple pet specialty brands.

- Developed marketing strategy and point-of-connection materials for diverse pet specialty brands.

- Created new brands and established a control brand portfolio strategy.

- Consulted with brand leadership on all creative and production initiatives.

- Represented brands when engaging third-party service providers, protecting brands and ensuring seamless collaboration.

Group Creative Director, Packaging Team Leader We Are Alexander (Group360)
(January 2018 – April 2021)

- Led a multi-disciplinary team of creative designers, writers, adaptation artists, and production artists, ensuring high-quality deliverables.

- Developed best-in-class standard operating procedures and workflows, contributing to industry best practices.

- Wrote agency positioning and presented agency capabilities to new and potential clients.

- Contributed creative industry best practices to the Flexographic Technology Association (FTA).

Creative Director and A-TEAM Leader GROUP360 Worldwide
(June 2012 – January 2018)

- Collaborated closely with leadership and the Executive Creative Director on high-profile projects and new business initiatives.

- Led creative development for new business, pitches, and RFPs.

- Oversaw and directed creative projects, led brainstorming sessions, and inspired the creative team.

- Presented all strategic creative work to clients.

Senior Art Director GROUP360 Worldwide
(July 2005 – June 2012)

- Conceptualized and executed artwork across various print and digital mediums, maintaining brand consistency.

- Directed photo shoots and oversaw production, ensuring visual identity alignment.

- Mentored and trained junior staff, contributing to the growth of the creative team.