The Botanist

In many states, medical cannabis is an emerging category with fluid rules and regulations. There are various options to consider, including forms, strains, functions, and strengths, which can make the shopping experience overwhelming for individuals who lack knowledge or may have preconceived notions about the drug. Our team worked closely with select dispensaries to create a consumer journey and designed point-of-sale materials to help guide customers through this complex category, ensuring they find the right product to meet their needs.